SEO is dead

Ok ok, so it’s not exactly dead… or is it?  No, it’s not.  Well, depends on what you really mean, I guess.

Search Engine Optimisation has always been big business, ever since there were search engines.  And ever since then, people have been saying that SEO has been dead.

For me, SEO is an evolution, one which is constantly changing.  However, it is clear that the kind of SEO services that a lot of people are selling really haven’t changed at all.  So if the first things they start talking to you about is keywords, think twice.

Here are my list of the most important general SEO optimisations you can make:

  1. Secure – Google has made it clear that they boost the rankings of secure websites, served over HTTPS (since 2014).
  2. Responsive – Google has also stated that they boost the rankings of mobile friendly websites, including those which are responsive (since 2016).
  3. Fast – Google has been using page speed as a ranking factor since 2010, but they have announced their “Speed Update” in which they will boost the rankings of fast mobile websites in mobile search results – this will go live in July 2018.

So, if you have these things, your website will be listed higher.  And that’s the goal, right?  If you don’t, why not contact me to see how I can help.

Obviously, you still need to have great content too! 🙂

Testimonials

I’ve recently received some really positive feedback for some work I’ve done, and I was chuffed to bits.  I’m not massively good at bragging, even the artful humble brag, but I think I really should add a testimonials page to my site when I get the chance, so I can look back and try to…

Caching php files on Cloudflare

Oh dear, I’ve definitely broken my New Year’s resolution now – it’s been 16 days since my last confession… I mean blog post! I’ve spoken before about how I use Cloudflare to improve both security and performance.  In short, they have an ever increasing number of edge nodes, which they cache content at and then return results directly,…

Optimising images the easy way

One of the largest assets on any website these days are the images, especially with the current trend for big hero images and image sliders on front pages. This means that they are a prime target for attention when working on a development process. There are many things that you can do to compress images, and…

Now page

One thing that I was looking at adding to my site, but delayed when I decided to combine my website and blog using WordPress was a “now” page. This is something that I discovered when looking at Jason Zook’s website, on which he has a “now” page, which itself was inspired by Derek Sivers. The idea is kind of like…

Adding humans.txt

You may (or may not) have noticed that I’ve recently updated my website.  Before I did that, I had created a humans.txt file. What is a humans.txt file, you ask? It’s an initiative for knowing the people behind a website. It’s a TXT file that contains information about the different people who have contributed to building the website. You simply…